Travel

My Cruise

My Cruise set out to redefine the luxury cruise experience by offering curated travel packages. However, in an increasingly digital travel market, they needed systems to manage real-time pricing, partner coordination, and a high-end customer experience.

The Challenge

Complex itineraries, manual pricing, and fragmented communication channels made it hard to maintain service quality. They needed a single operational framework that could scale with their brand.

Our Strategy

We developed a comprehensive CRM and booking platform integrated with cruise operators’ APIs. In parallel, we built a partner management system to support affiliates and travel agents.

Implementation

  • Automated cruise package updates and pricing.
  • Designed an affiliate dashboard for partner agencies.
  • Enhanced customer experience with real-time booking and itinerary tools.

Results

  • Sales conversion up 52%.
  • Partner network grew to 20+ agencies.
  • Customer rating improved from 4.2 to 4.8/5.

Reflection

By aligning technology and service excellence, My Cruise successfully blended luxury with efficiency — setting a new standard for modern travel agencies.

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The Picasso Building, Caldervale Road, Wakefield, West Yorkshire, United Kingdom, WF1 5PF
+44 (0) 2035763108
info@cmgroups.co.uk