Restaurant

Tankys began as a local burger shop with big ambitions — to become the next McDonald’s or KFC, but with its own local twist. What they lacked wasn’t flavor or passion, but systems — the ability to deliver the same quality at scale, and the operational discipline to support growth.

The Challenge

The business was doing well, but success brought new problems. Wait times were inconsistent, operations were heavily dependent on individuals, and there was no formal process for franchising. Tankys needed a roadmap to expand without losing its essence.

Our Strategy

We approached Tankys’ growth plan as a combination of operational optimization and brand systemization. We helped them design standardized kitchen workflows, clear operating manuals, and franchise models. Digitally, we introduced a loyalty app and online ordering platform to boost repeat customers.

Implementation

• Created end-to-end standard operating procedures (SOPs).
• Designed digital loyalty and delivery systems.
• Established a franchising framework and brand consistency guide.

Results

Within four months:

• Daily orders increased by 60%.
• Average order value grew by 25% through bundled menus.
• Three new franchise-ready outlets opened in the first year.

Reflection

Tankys transformed from a local burger spot into a scalable fast-food concept. The key wasn’t just expansion — it was sustainable replication of excellence.