Audio

Audio installations

Audio Installation began as a small retail store selling premium speakers and sound systems. Their expertise was unmatched — but their business model wasn’t designed for scale. We helped them pivot into a B2B service provider, offering full installation and acoustic consultation.

The Challenge

Most of their revenue came from one-off retail sales. To grow sustainably, they needed to move toward recurring service contracts with commercial and residential clients.

Our Strategy

We repositioned the company’s brand and created a B2B offering targeting hospitality, real estate, and retail clients. Our consultants developed proposal templates, service tiers, and project pricing frameworks.

Implementation

  • Rebuilt the website to highlight installation expertise.
  • Launched targeted outreach campaigns to developers.
  • Streamlined lead-to-contract workflow using CRM automation.

Results

  • 200% increase in new inquiries within six months.
  • 30+ B2B projects secured in one quarter.
  • Average project value grew by 35%.

Reflection

Audio Installation evolved from a small audio shop into a trusted professional partner in sound design. With the right structure and strategy, expertise became scalability.

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The Picasso Building, Caldervale Road, Wakefield, West Yorkshire, United Kingdom, WF1 5PF
+44 (0) 2035763108
info@cmgroups.co.uk