Beauty

&BROWHAUS

Browhaus started as a small beauty and nail salon known for exceptional service. But as their popularity grew, they struggled with manual booking, inconsistent social visibility, and client retention. They needed structure — a way to scale their brand while preserving quality.

The Challenge

Appointments were managed manually through calls and messages. No centralized client data existed, and marketing was word-of-mouth. Growth had plateaued despite strong demand.

Our Strategy

We guided Browhaus through a digital and operational transformation — implementing booking software, automated reminders, and customer relationship management tools. We also crafted a content plan to position Brows as a premium beauty destination.

Implementation

  • Built an online booking and deposit system.
  • Introduced a loyalty and referral program.
  • Established marketing automation across Instagram and Google.

Results

  • Client base tripled within six months.
  • No-show rates reduced by 40%.
  • Maintained a 5-star average rating across platforms.
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The Picasso Building, Caldervale Road, Wakefield, West Yorkshire, United Kingdom, WF1 5PF
+44 (0) 2035763108
info@cmgroups.co.uk